2014 HOMEBASED
From Home Salon to Established Beauty Brand
Lovédi Hair and Beauty started as a passion project from home, built with dedication, creativity, and a deep love for hairextensions. What began as a small home salon quickly grew through trust, quality service, and loyal clients. Over time, this vision evolved into a full salon with a professional team, where every client receives personal attention and high-quality results.
The Face Behind
My name is Lonneke von Söhsten
To be honest, i didn’t step into the hair industry through the traditional path. I built my way in through passion, consistency, and the drive to create something of my own. While others may followed a structured route, I combined learning by doing with continuous self-development, turning my vision into reality step by step. What started from home grew into something much bigger, not by chance, but by dedication, resilience, and believing in my craft.
For me, hair has always been more than a superficial thing. It represents confidence, identity, and empowerment. I’ve seen how the right look can completely transform how a woman feels about herself and that impact is what keeps me driven every day.
Lovedi Hair and Beauty is the result of that journey. Built from the ground up, shaped by real experience, and strengthened over time. It stands for quality, growth, and trusting your own path, even when it looks different from everyone else’s.
